Misr Italia Properties is a leading name in the Egyptian real estate sector, boasting a strong presence through its projects that combine sophistication and luxury. This is evident in areas such as the New Administrative Capital, New Cairo, and the North Coast, where the company focuses on providing solutions based on a modern vision, while continuously striving to understand its clients’ needs carefully in order to deliver a comprehensive experience on all levels.
Misr Italia Properties aims to develop communities designed for living and settling down, in addition to providing dedicated commercial spaces such as retail offices, as well as travel-related services. The company also reflects its attention to detail within the units by providing furniture and wooden flooring, in line with its overall approach based on creativity and the continuous pursuit of innovation. Through this approach, Misr Italia offers its projects and products with distinctive designs and visions that set it apart from the norm in the market, reflecting its commitment to its clients.
Misr Italia Properties is considered one of the largest and most influential companies in the market, thanks to its proven track record of successful projects and strong reputation. This has resulted in high sales figures and a significantly expanded customer base. Its portfolio is characterized by its diversity, encompassing both residential and commercial properties to meet the needs of investors with varying objectives. The company prioritizes strategic locations close to major areas and highways to ensure a suitable return on investment for its clients.
Since its inception, the company has distinguished itself by offering innovative and cutting-edge solutions. It has completed 11 residential projects and nine large commercial developments, delivering approximately 6,000 residential units with comprehensive services and the integration of modern technologies to enhance the living experience and bring it closer to international standards.
Misr Italia Properties operates across five main sectors: real estate, tourism, facilities management, furniture, and interior design. To date, it has 18 projects across these sectors. These include 11 residential/coastal projects, 9 commercial projects, and 5 hotels, two of which are part of the Hilton portfolio. These projects are geographically distributed across several regions in Egypt, including New Cairo, Giza, 10th of Ramadan City, Ras Sudr, Ain Sokhna, the North Coast, and the New Administrative Capital.
About Misr Italia Properties
Misr Italia Properties is one of the leading companies with a long history in the Egyptian real estate sector, boasting a proven track record of continuous achievements over many years. Founded in 1998 by Engineer Hani El Assal, Misr Italia Properties has now reached nearly 28 years of experience and specialized expertise, reflecting a path built on excellence.
Since its inception, Misr Italia has focused on delivering unconventional real estate projects and solutions, including luxury residential developments, coastal resorts, commercial and administrative centers, and international hotels. This approach has solidified its position as a key player in urban development in Egypt.
Over time, Misr Italia has evolved from a traditional real estate developer into a major investment arm that seeks to redefine the living experience by offering integrated urban communities inspired by sophisticated Italian style. Its operations have expanded to several key locations, including the New Administrative Capital, New Cairo, the North Coast, and Ain Sokhna, as well as 6th of October City and 10th of Ramadan City.
The projects launched by Misr Italia Properties reflect its current standing, most notably Misr Italia Bosco and Vinci, reinforcing its presence among the companies contributing to the development of the “New Republic.” The company is classified as a Tier 1 real estate developer in Egypt, a status linked to growing customer confidence resulting from its commitment to international quality standards and delivery deadlines, in addition to its partnerships with leading global design and engineering consultancies such as DMA and CallisonRTKL.
Misr Italia’s vision for the current phase is based on implementing significant investments reaching EGP 50 billion within a ten-year plan, with a clear focus on smart cities and sustainable development. Performance results also demonstrate the scale of its achievements, with its portfolio comprising approximately 18 projects distributed across residential, commercial, and tourism sectors.
Misr Italia Properties has successfully delivered over 6,000 residential and commercial units to clients, reflecting the management’s strong operational capabilities and financial strength. The company also possesses a substantial land portfolio in prime locations, providing a solid foundation for continued expansion and growth in the coming years.
Who owns Misr Italia Properties?
Misr Italia Properties was founded by the El Assal family, specifically Eng. Khaled El Assal and Eng. Hani El Assal. In 2026, Eng. Khaled El Assal, owner of Misr Italia, and his sons (Mohamed Khaled and Karim), acquired full ownership of Misr Italia Real Estate Holding Group after a family settlement to purchase the shares of his brother, Hani El Assal, and his sons.
The company boasts a distinguished team of business leaders with extensive experience in the field, which has contributed to its continued success over the years. This performance is attributed to the wise management of Eng. Hani El Assal, along with the contributions of other family members, and their ability to assemble a qualified team with diverse expertise and high levels of competence.
Misr Italia Properties Board of Directors
The company is managed by Eng. Hani El Assal as its founder and CEO, making him the pivotal figure in shaping the company’s direction and guiding it towards achieving its long-term goals. His vision is based on extensive engineering and management experience, coupled with an investment perspective that contributes to strengthening the company’s position as one of the influential economic entities in Egypt.
The company’s leadership adopts an approach based on innovation and continuous development, aiming to drive the business towards tangible results. This includes a plan targeting investments of up to EGP 50 billion, with a focus on creating sustainable communities that align with the requirements of global development.
The company’s management structure combines a family spirit with a professional framework, ensuring the continuity of its success and allowing the company to benefit from experience across generations. The Board of Directors and the executive structure include a group of highly qualified individuals, most notably:
- Eng. Hani El-Assal: Former Chairman and Founder
- Mr. Khaled El-Assal: Current Chairman
- Eng. Mohamed Khaled El-Assal (CEO and Managing Director): CEO and Managing Director
- Mr. Karim El-Assal: Board Member and Head of Sales
The Board of Directors is also keen to apply sound governance principles based on transparency and commitment, and tends to partner with international companies specializing in management and operations, with the aim of ensuring the best level of services within the company’s projects, whether residential or commercial, which is reflected in the value of the assets obtained by customers and investors.
Address of Misr Italia Properties
Misr Italia Real Estate Investment Company is located in the Sixth District, Nasr City, Cairo Governorate. The headquarters location was carefully chosen for its proximity to key entities within Greater Cairo, facilitating easy communication and ensuring smooth operational monitoring of projects.
Misr Italia Real Estate Development and Investment Company is distinguished by its presence through multiple branches in various locations, ensuring easy access for clients and providing services from the nearest point. The addresses of Misr Italia are as follows:
- Misr Italia Main Branch: Located at 2 Abdel Aziz El Hawary Street, Heliopolis.
- Misr Italia Fifth Settlement Branch: Located on 90th Street, specifically in Villas 8 and 13 within the Lanova Vista Compound.
- Misr Italia Nasr City Branch: Located at 98 Hassan El Maamoun Street.
Vision and Objectives of Misr Italia Properties
Since its inception, Misr Italia Properties has operated on a foundation of transparency and integrity, aiming to build trusting relationships with its clients. The company strives to deliver projects that reflect global advancements by integrating cutting-edge technologies into the construction process. This enables the creation of exceptional, sustainable, and long-lasting projects.
Misr Italia Properties prioritizes customer satisfaction, recognizing that its success and continued market leadership are directly linked to delivering exceptional value that surpasses competitors in the Egyptian real estate development sector. Among these objectives are:
Misr Italia Properties Vision
Misr Italia Properties aspires to become one of the most innovative and trusted developers in the Egyptian and Middle Eastern markets by 2030. This vision is based on embodying the concept of “Living Inspired by Italian Beauty” in Egypt. This will be achieved by creating integrated urban communities that offer more than just housing; they provide a luxurious lifestyle that blends comfort, nature, and smart services, contributing to a new urban landscape for Egypt.
Misr Italia Properties Objectives
- Strategic Expansion: To inject total investments of up to EGP 50 billion over the next ten years in new cities.
- Leadership in the New Administrative Capital: To strengthen the company’s presence in the New Administrative Capital, a key expansion area, commensurate with the size of the land and projects.
- Sustainable Development: To implement green building standards and environmental sustainability across all future projects.
- Investment Portfolio Diversification: To achieve a balance between residential, administrative, commercial, and hospitality projects to minimize risks and maximize returns.
- Customer Satisfaction: To adhere to delivery schedules and enhance the quality of finishing to foster long-term relationships with clients.
- Global Partnerships: To build alliances with international design firms and facilities management companies to ensure quality that meets international standards.
- Supporting the National Economy: To contribute to creating thousands of job opportunities and attracting investments to the Egyptian real estate market.
Misr Italia Properties Values
- Innovation: To deliver distinctive architectural designs and smart residential solutions using unconventional methods.
- Quality: To commit to the highest execution standards and select the best materials to ensure the sustainability of projects.
- Commitment: Respecting deadlines and fulfilling promises to clients and partners is an integral part of the company’s reputation.
- Customer First: Making the client’s needs and well-being the focus of every decision the company makes.
- Social Responsibility: Participating in supporting the community while prioritizing environmental preservation.
Advantage of Misr Italia Properties
Misr Italia Properties possesses a set of characteristics that have elevated it beyond being merely an operator in the market, transforming it into a fully integrated entity with strong internal organization, including a board of directors and a qualified team. Among the company’s most prominent advantages are:
- Commitment to Delivery Dates: The company works to complete and deliver projects on time, which has increased client trust and strengthened its presence among a wide range of stakeholders.
- Creating Integrated Residential Communities: Projects go beyond simply providing housing; complexes are designed to include diverse services aimed at meeting residents’ needs and facilitating their daily lives.
- Prioritizing Client Comfort: The company prioritizes client comfort from the earliest stages of project development, considering their needs a fundamental part of its objectives.
- Designs Reflecting Luxury and Refined Taste: Misr Italia’s projects are distinguished by meticulous attention to architectural detail. The designs exude sophistication and cater to the discerning tastes of clients seeking quality and distinction.
- Green spaces and landscaping: The company dedicates significant space to providing green areas and natural surroundings within its projects, giving the residential environment a distinctive character and high visual appeal.
Key Projects of Misr Italia Properties
Misr Italia Real Estate Development and Investment is one of the leading companies operating in the real estate sector in the Arab Republic of Egypt, given its scale and market presence. The company owns a vast land portfolio distributed in some of the most vibrant locations. Its projects are distinguished by their proximity to major roads and active areas, as well as key axes that directly connect the regions, facilitating access for clients without requiring long distances.
This has resulted in the company’s ability to cultivate a broad and highly trusted client base, thanks to its diverse projects encompassing investment and residential developments, in addition to coastal projects strategically located to meet the needs of various segments of buyers and investors.
Among the most prominent projects of Misr Italia Properties are the following:
- Vinci New Capital
- Vinci Street
- IL Bosco New Capital
- IL Bosco Vertical Forest New Capital
- La Nuova Vista New Cairo
- IL Bosco New Cairo
- Kay Ein El Sokhna Resort
- Cairo Business Park New Cairo
- Garden 8 New Cairo
- Sila New Cairo
- Mousa Coast Ras Sedr Village
- Solare North Coast
Misr Italia Properties Projects
Misr Italia Real Estate Development distinguishes itself by distributing its coastal projects across multiple coastal cities. Each project goes beyond a general aesthetic, offering a unique vision that respects the natural environment and presents a sophisticated character with innovative design ideas. This approach is one of the company’s strengths, stemming from its experience in the tourism sector and its understanding of market demands and investor needs. Among the company’s most prominent coastal projects are:
Solary Ras El Hekma North Coast Village
Located at kilometer 199 on the North Coast, Solare Ras El Hekma North Coast spans a total area of 93 acres. The village features chalets and villas with areas starting from 66 square meters, and prices starting from EGP 8,900,000. The company also offers an installment plan starting with a 5% down payment over 12 years.
Compound Vinci New Capital
Compound Vinci New Capital is one of the company’s projects in the New Administrative Capital, located in the R7 district, placing it close to vital areas and well-known landmarks. Designed by a select group of architects, the project spans approximately 110 acres, with the majority dedicated to green spaces and landscaping, while the remaining area is allocated to buildings and structures.
The units offer a variety of sizes; apartments range from 134 to 205 square meters, while townhouses range from 255 to 295 square meters. Twin houses start at 316 square meters, and villas range from 218 to 694 square meters. Prices start at EGP 11,700,000 for apartments, EGP 22,700,000 for townhouses, and EGP 57,700,000 for villas. The project includes flexible booking and installment plans, including a 2.5% down payment with the remaining amount payable over 10 years. The compound also offers various facilities, services, and recreational amenities, ensuring a comprehensive residential environment.
Il Bosco New Capital Compound
Il Bosco New Capital is one of the flagship projects in the New Administrative Capital, located on Mohammed Bin Zayed Road near vital landmarks. The project spans 200 acres and features a variety of units, including apartments, penthouses, and villas, in addition to service centers and facilities catering to residents’ needs.
The company has designed the unit sizes to suit diverse tastes; villas start at 220 square meters, while apartments start at 122 square meters. Villa prices start at EGP 32,300,000, and apartment prices start at EGP 6,400,000. Booking plans start with a 2.5% down payment with the remaining amount payable over 10 years.
IL Bosco City New Cairo
IL Bosco City New Cairo is characterized by its luxurious residential complex located in the heart of Mostakbal City in the Golden Square area. The project is referred to as “The Green City” due to its expansive 268 square meter area, 70% of which is dedicated to green spaces.
The units are divided between apartments and villas, with each building comprising a ground floor and seven upper floors. Apartment sizes range from approximately 77 square meters to 321 square meters. Prices for apartments in IL Bosco City start at EGP 7,941,419, with a 5% down payment and the remaining balance payable over nine years. Delivery is scheduled for 2025, with options for fully or semi-finished units.
Vinci Street Mall New Capital
Vinci Street Mall is one of the company’s commercial projects in the New Administrative Capital, located in the R7 district. It includes commercial, administrative, and medical units. Unit sizes start from 98 square meters, and prices start from EGP 2,400,000. The payment plan includes no down payment, with the remaining amount payable over 6 years, and delivery scheduled for 2022.
La Nuova Vista New Cairo Compound
La Nuova Vista Compound is one of the company’s most prominent projects in New Cairo, boasting a prime location on the Ring Road. The project spans 41 acres, with 80% dedicated to green spaces and landscaping. Units range from standalone villas to townhouses and penthouses.
The company offers a variety of unit sizes, starting from 317 square meters, with prices starting at EGP 11,279,730. The payment plan requires a 10% down payment, with the remaining amount payable over 7 years. The compound also features Garden 8 Mall, a large shopping mall located approximately 5 minutes from Al Rehab.The remaining amount is payable over 7 years.
Sila New Cairo Compound
Sila Compound is one of the company’s projects located in Mostakbal City, Fifth Settlement, within the Golden Square, on a total area of 270 acres. Apartment sizes range from 77 to 321 square meters, with unit prices starting from EGP 1,765,936. Reservations begin with a 5% down payment, with the remaining amount payable in installments over 10 years.
Mousa Coast Resort Ras Sedr
Mousa Coast Resort Ras Sedr is one of the company’s projects in Ras Sedr, located at kilometer 30 from the Ahmed Hamdi Tunnel. The resort covers approximately 1,625 acres and includes 16,000 units, including chalets and villas. Unit sizes range from 60 to 400 square meters.
Kai Ain El Sokhna Village
Kai Ain El Sokhna Village is one of the company’s projects in Ain Sokhna, spanning a total area of 35 acres. Unit sizes start from 64 square meters, with prices starting from EGP 1,400,000. The company offers flexible payment plans, including a 5% down payment and the remaining amount payable over 8 years, along with super-luxurious finishing.
Cairo Business Park New Cairo
Cairo Business Park is another of the company’s projects in New Cairo, representing an integrated commercial and administrative development. It covers an area of 18 acres, with unit sizes starting from 58 square meters. The project is offered at a price per square meter starting from EGP 50,000, with a total starting price of EGP 4,500,000. The payment plan starts with a 10% down payment and the remaining amount payable over 6 years.
Italian Square October Compound
The Italian Square Compound project is located in 6th of October City, near Sheikh Zayed City. Apartment sizes start from 90 square meters, with prices starting at EGP 8,800 per square meter. The project also includes all the services and amenities residents need within the compound.